The Superbowl is a hugely important time for advertisers and they spend billions making sure their ads are effective. The first commercial I examined was one for an insurance company. It's called "Day One - Linda Guntherie". It is comprised of an older-middle aged women speaking about carrying on in life, presumably after her husband has died. The mood is melancholy and invokes empathy for the women. It plays on the emotional response of the viewer, and what is not said is more important that what is. Sublimely the add is saying, as really all life insurance adds do, is, "this could easily be you or your loved one, do you have a life insurance plan for when this happens?" The simplicity of the add works well to get across a message which is not actually being said. The music is important as it sets the mood the advertisers want the audience to feel.
http://pinterest.com/pin/136445063680340561/
http://pinterest.com/pin/136445063680304011/
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