Columnists: Mark and Craig Kielburger, Oct 3

   Craig and Mark Kielburger's latest column is a really story that combines corporate marketing and humanitarian efforts. Coke's supply chain could distribute aid shows something very ironic about our world: in remote areas of developing countries people lack basic medical supplies, yet vendors are selling Coca-Cola. Coke can get to the most out of reach places while humanitarians can not. What this shows is that the way in which non-profit, humanitarian groups distribute supplies is not half as effective as the way in which a huge private corporation distributes. The Kielburger's showcased ColaLife, a company which has designed Aidpods - containers filled with potentially life-saving medicine which can fit into the empty space between the necks of coke bottles.  This column says that private-sector corporations are more successful because they are always thinking of new, better and more creative ways to get their product out there. Aid groups don't do this usually because the infrastructure needed to get medicine out to relatively few people in rural areas is too expensive. What ColaLife realized was that these big corporate companies, so often described as greedy and evil, could be valuable resources in getting aid to those in need. The articles is biased only in that the Kielburgers want the project to succeed, and don't mention any possible problems. Though really, wouldn't eveyone want a unique and creative idea like this to work?